The Feed Popper is one of the toughest plugs you will ever see. It is so solid it can be used for Roosta, Jacks, Trevally and Barracuda in the tropics. It is a silent lure but has a very loud pop sound when retrieved correctly.
If you are after bass I personally find it best to work it slowly, letting the lure rest for a few seconds and then a good jerk of the rod to make it pop loudly. I do like it in fairly choppy seas, when there is alot of surface chop, or a good swell.