The MFE-S-73M is designed for the angler that appreciates the shorter rod. If the situation allows it then always try to use as shorter rod as you can get away with. Reason being, it allows you to control the lure better and work it much more precisely. This rod is a big fish tamer too, don't be fooled by its length or weight etc, it is perfect for using all manner of lures from hard, surface, shads and even weightless, due to the high carbon and powerful action. If you are looking for an "all round" top quality 7ft 3in lure rod then seriously consider this model. 

The Fioretto Essence range from Molix is there uber light-weight class rods designed and built with the best of fittings, to provide you with the perfect feel and balance. Fitted with the latest Fuji Fazlite rod guides, which are designed for saltwater use and are 7 times more corrosion resistant than even the Fuji Stainless steel version (and also a quarter of the weight). The carbon is layered in 3 stages with a HMSHM core, then a screen before another wrap of HMSHM. The HMSHM carbon has been specifically design and made for Molix.

New from Italy, the Molix range brings you the Italian style of rod design, which I find very interesting as their understanding of carbon and new fishing techniques has brought a whole new world of fishing alive. Their high modulus carbon allows for a very sensitive blank and also very stiff compared to traditional rods. The "steely" feel will put you in touch with the surrounding your lure will make contact with and relay that info straight back to you.