The MSR-SW-73M is an unequal section rod designed for working decent size lures either vertically or by casting. The long tip section allows extra power to be applied in the mid-section where a spigot joint would normally be. This style of rod, although trickier to transport, is extremely popular with many anglers as they have full confidence in the blank without the risk of a spigot right where the power starts to come in.
This is a rod for big lures and big fish, casting big hard lures or heavy shads is ideal, and vertically from the boat I would be happy to use a 100g softie or shad with no worries at all.
New from Italy, the Molix range brings you the Italian style of rod design, which I find very interesting as their understanding of carbon and new fishing techniques has brought a whole new world of fishing alive. Their high modulus carbon allows for a very sensitive blank and also very stiff compared to traditional rods. The "steely" feel will put you in touch with the surrounding your lure will make contact with and relay that info straight back to you.