Squid jigging the UK has become more and more popular of the last few years, with squid becoming more abundant in new areas.

The glow of an egi lure can become addictive – both for anglers and for the squid they’re trying to catch. For that reason, SG took the strongest possible glow material available and used it on their new Powerglow Egi lure, but that’s only the beginning. Each individually painted colour has its own glow, including back and the red bite marks on the belly, while cloth outer material is UV active. A realistic silver lateral line offers a natural flash and reflection that will catch the attention of squid from afar. This lure has been designed to offer the perfect balance between a normal and a slow sink speed, which gives the impression of an injured fish that leads to more bites from lazy squid and allows you to easily fish also shallow areas. To further boost the overall balance of the lure, SG added a small, discreet external weight and an internal one that provides an enhanced jerking action and improved casting attributes. If all that wasn’t enough, these lures also feature super-sharp Savage custom needles and a pulse rattle that perfectly imitates a tiny heartbeat. This is the ultimate squid egi lure for all occasions.